Regardless of producing one of the most popular and highly rated phones of the year, Taiwanese wireless manufacturer HTC has reported its first ever decrease in its newest financial outcomes. To wipe salt in the wound, its major competitor Samsung has announced record earnings in the third quarter of this year.
In the three months premier up to September, HTC accounts a snare loss of NT$2.97bn (£62m). Samsung on the other hand, approximates it earnings as 10.1 trillion won (£5.85bn), up from last quarter's 9.5 trillion won (£5.5bn).
Once the superior player in the Android market, HTC has been gradually dropping further and farther behind over the last year or so. Its latest flagship apparatus, the HTC One, is broadly regarded as one of the best phones of the year, but it has failed to turn around the company's treasures.
Samsung has also made some brilliant high-end apparatus this year, encompassing the Galaxy S4 and Galaxy Note 3, but its achievement is likely powerfully linked to its bafflingly huge range of mid-range phones.
These have been very thriving in China, the world's biggest smartphone market, where Samsung sustains 17-18 per hundred market share.
HTC's new CEO, Eric Xu, was installed on 1 October, and while he's obviously got his work cut out for him, he'll have to set about making the most of his tenure quickly. As part of HTC's scheme to hold the company new and nimble, the board of controllers has determined to rotate the place of CEO amidst three top executives -- Xu, Guo Ping and Ken Hu -- every six months. It's an intriguing and highly unorthodox strategy, and it's far too soon to state if it will help HTC, which has seen its share price slip 50 per hundred in 12 months, turn itself round.
HTC is furthermore allegedly in talks with Microsoft, Bloomberg accounts, which likes the telephone manufacturer to establish its Windows telephone operating schemes on its Android phones.
Microsoft's conclusion to impel Windows, and HTC's need to reclaim its place in the smartphone market could outcome in a fruitful partnership. HTC has made its own Windows telephone apparatus in the past though, which didn't prove hugely well liked, and the business has exhibited no signals that it will be making more any time soon.
